Do you know anything about “data”? You should it knows a lot about you! Within the past year or so you have probably heard someone loosely use the term “data” or “big data” in reference to marketing, r&d, technology, development, or mass communications. The “data” that we are talking about is simply information. Okay so that part is pretty obvious. So why is this “data” so important now? The answer is simple, sales! We now have the technology to record so much data about one specific service or product that we can analyze it to produce hard facts about the consumer and their relation to the particular product or service. Sound boring and complicated? Well it is, unless your interested in knowing how to sell more of your product directly to someone you never knew was there. In which case this information becomes quite interesting, and furthermore valuable. Concept Envy has the ability to utilize this data through marketing techniques. We can now ignite conversations with users online that we never knew would be interested in your product or service. This gives you the ability to reach out to a specific person without having to talk to everyone at once because we know who, when, where, and why. This saves on massive amounts of resources and obviously how your market research is effecting your bottom line. Beyond that we can use this type of information to increase the quality of your product or service. There in no more grey area in digital marketing. We know something is either working or it is not. “Data” is helping us everyday to identify people who want to know about your brand, it is helping to eliminate spam, and increasing quality of every online experience. Reaching your demographic has never been so simple. Let Concept Envy help your business reach new audiences in new places. Contact us online or give us a call at (262) 446-6823.
Source: Concept Envy Creative
Zach Beaman | Co-Founder, CMO, & Creative Director