Every business needs marketing and for some that means creating a general advertising plan to attract the masses. However, if your business operates within a specialized industry, as many do these days, this approach will not attract your intended audience. Devoting time and resources to effectively identify a more targeted market can drastically help maximize
You may have noticed something different about Google recently and no, you are not going crazy. Not long ago, Google confirmed that its desktop search engine results pages would cease to display text ads on the right sidebar. Instead, up to four text ads will display above the organic listings and as many as three
With February winding down, we are looking at ways to capture Millennial engagement through unique efforts that cater specifically to this trendy generation. 2015 was poised as the year of the Millennial consumer, but how did that turn out? What about 2016? The question at hand, for many companies, is not “should we engage them”
Welcome to 2016! With 2015 now a year in review, we can reflect on the most impactful social media trends that took place. While no one can fully predict what will or will not intrigue the fickle minded consumers of today, we can put forth some trends that, given motion in 2015, are likely to
Thursday, June 25 2015 by Concept Envy
The fundamentals of marketing will likely never change. However technology has begun to play a larger role in how we deliver messages to the customer base. These evolving landscapes are causing plates to shift and emerging technology to erupt from beneath us. The digital climate is on the verge of a dramatic adjustment yet again!
It’s no secret that American consumers have adopted an equation for their shopping success. For years “Form Over Function” had become the acceptable ‘norm from retail designers and product engineers alike. Brands and advertisers have set the bar for aesthetic appeal so high that we have sacrificed even the most basic function of products and
Do you know anything about “data”? You should it knows a lot about you! Within the past year or so you have probably heard someone loosely use the term “data” or “big data” in reference to marketing, r&d, technology, development, or mass communications. The “data” that we are talking about is simply information. Okay so
Have you ever been home watching an episode of your favorite sitcom and seen a pair of shoes or even a piece of furniture that you had to have? Product placement is no new idea. Consumer brands, manufacturers, and distributors have all partaken in the old fashion idea that seeing is believing. What most may
Everybody’s A Consultant! It amazes me how many individuals and agencies claim the throne of consultant these days. More and more Linkedin profiles, website portfolios, and business cards are catching my eye when I glimpse over this self-given title. What is a consultant? What is so intriguing about the concept of this position?
More and more attention to digital ad viewability — including efforts to determine exactly where ads appear on the screen and whether anyone ever had a chance to see them — is generating more and more questions among marketers. The issue is more relevant now than ever, as the Internet Advertising Bureau helps advance replacing our industry