Quality over quantity As we step into 2024, we’re seeing a transition in the landscape of B2B marketing from the era of high-volume content to a focus on lower-volume, higher-quality content. In the last few years, companies have made significant efforts to establish an online presence. While search engines came about in the mid-’90s, it
In recent years, the manufacturing industry has witnessed a significant shift towards digitalization, forcing companies to embrace modern technologies to streamline operations and drive growth. As part of this transformation, many B2B manufacturing firms are turning to Martech (Marketing Technology) to enhance their sales and marketing efforts while keeping their focus where it matters most:
Marketing technology for business growth Last Month Concept Co. had the honor of once again being featured in Milwaukee Magazine’s Faces of Milwaukee 2023 as the Face of Marketing Technology. Here at Concept Co. we are riding the wave of what our CEO, Zach Beaman, calls, “The Big Shift”. The shift of conventional thinking into
Our current news cycle can’t go a day without talking about AI—an inescapable topic for modern-day marketers. If you’ve wondered if ChatGPT can do your job better than you, you’re not alone. There’s no denying that the digital marketing landscape is drastically changing, but how worried should we be about ChatGPT? Are our fears founded
Having a recognizable external brand is something every business knows is essential, but how often do you think about your internal branding? Developing a strong internal brand and company culture plays a massive role in keeping your current employees happy and successfully growing your team in the future. Learn more about the connection between internal
Within the traditional business model, each team or department typically works within its own silo that runs parallel to other teams. While not inherently problematic, it can become so when the teams are focused on departmental goals and not the bigger picture, or comprehensive, company-wide goals. When we focus specifically on sales and marketing, aligning
More than 30 years ago, on July 26, 1990, President George H. W. Bush signed the Americans with Disabilities Act (ADA) into law. We’ve come a long way since then. Today, people in wheelchairs can enter a building with ease, service dogs can accompany people with vision or hearing impairments into restaurants, and children with
Last month, Google implemented its June 2019 Core Update between June 3rd and June 8th. During that same period it implemented its site diversity update on June 6th. These events prompted a lot of discussion and speculation beforehand and the predictable hand-wringing and angst afterward. As usual, sites that lost traffic were trying to figure
Exciting news everyone! Concept Co. has relocated to downtown Milwaukee. We are now at a new mixed-use development located along the Milwaukee River at the former Laacke & Joys site at 1433 N Water St. This decision was driven by our desire for a fresh approach to coworking and collaboration. And we aren’t the only