Concept Envy Press Release
As Concept Envy celebrates 10 years of helping brands develop their identity and digital marketing, the agency gears up to launch a completely new sports-focused marketing division. Waukesha, WI December 13, 2018 – Concept Envy was founded in 2008 by partners Zach Beaman and Migueal Lockhart. At that time the agency consisted of just 2 people working to develop

The Making of an Appetizing Brand

It’s said that people eat with their eyes first and foremost. This is why every cooking competition TV show you’ve has a “presentation” evaluation category. But, beyond presentation of the actual food or beverage being served, those in the industry must also consider how appetizing their brand appears to new consumers. What components make up

Meet Drake, Web Developer

In an effort to introduce you all to the Concept Envy team, we’ve been sitting down with members of the squad and asking them to tell us a little about themselves. This week, meet Drake, our Web Developer. Drake, can you tell us a little about yourself? It all started in the modern day Utopia
snap ads
Snapchat, a multimedia messaging app was developed in 2011 and has recently entered what we’ll call the “adolescent phase” of social media platforms. The kinks have been worked out, new features are being rolled out consistently, over 187 million users use the platform everyday and advertising was rolled out in 2016. However Snapchat advertising, Snap

Meet Rachel, Summer Intern

It’s officially summer time, which means it’s intern season! This week we sat down with Rachel, Concept Envy’s summer intern to have her us all a little bit about herself.   Rachel, can you tell us a little bit about yourself? Hi! My name is Rachel and I’m a hard-working, smiley, ambitious 20-year old originally
When we work with clients that are new to digital, we always recommend they create a website or, if necessary, upgrade their existing website to meet current best practices. Why do we do this? Because, according to Forrester, 95% of people use search to discover or find out about products. And 94% of people use
2018 has been a big year Facebook and it’s only just begun. With so many changes happening on the platform, one question we get asked quite a bit is how will this impact our digital marketing efforts? The answer may surprise you. First, what has Facebook changed? Facebook has rolled out several different changes over

Unicorns Work for Agencies

Here’s your hiring wish list: graphic designer, videographer, photographer, copywriter, brand strategist, social media expert, analytical guru, pay-per-click wizard. But you’re hoping to find someone who can do it all, right? Guess what? You want a Creative Director. The best Creative Directors don’t want to work for you. Professional marketers who can do everything under
Ever scrolled through Instagram to see #AD or #PARTNER in the first few lines of a photo’s caption? Well, guess what, you’ve been influenced. Influencer Marketing is the latest in digital advertising trends and it’s not going anywhere. Not sure what an Influencer Campaign is and why it should be in your marketing mix? You’re
In a world full of marketing buzzwords, Awareness Campaign seems to be a fan favorite. But most really don’t understand what’s entailed in Awareness Marketing and what it’s intended to do. Awareness Advertising is campaign messaging intended to educate and inform consumers about a brand, product or service. That’s it! If your goal is to

What Makes Brands Stick

Think back to your most recent retail experience. What store was it? What colors do you remember? Was there a specific scent to the store? How did it make you feel? Was there something you liked or disliked about the layout of the space? Have you interacted with that business since? Every image, sensation, and
Big Brands, Public Relations and Understanding Your Audience If you haven’t seen Pepsi’s ad starring Kendall Jenner you’re one of the lucky few. Released on April 4th, this 2-minute long video caused a backlash so loud that within 24hours Pepsi halted the rollout, released an apology and immediately dropped the ad like a hot cup
Disrupting Digital Marketing for Small Businesses At Concept Envy Advertising we’re a team of problem solvers. When presented with a new idea or opportunity to learn, we step up. Over the course of the past 9 years working with small businesses, attending local workshops, and agonizing through industry research, our team recognized a vital need
A Generation of Cable Cutters Digital marketing and consumer’s digital demands are constantly evolving. One of most commonly bucked traditions in today’s digital consumer base is the need for cable television. The trend is leaning, especially for many Millennials, to ditch the expensive cable package and opt-in for digital streaming services like Netflix, Hulu or
Breaking From Tradition – How to Simplify Your Marketing Message with 360 Videos Today in order to be seen brands must be disruptive. They must adapt to new technology and do it quickly. NASA, the organization that put the first men on the moon in 1969, is shaping up to a digital pioneer in the
Our Digital Marketing Team is Growing Concept Envy is excited to welcome its newest addition, Jessica Lee, as our Digital Marketing Manager! Bringing years of digital marketing experience the table, we’ve already seen Jessica hit the ground running building relationships with clients, getting her hands dirty with new projects, and laying the groundwork for an
Milwaukee Beer Week Aoo Design by Concept Envy Advertising

UX Meaning

UX, or User Experience has become a mainstream discussion topic for companies that are serious about staying in business and sustaining growth. The topic of UX in itself is broad, and can include someone’s experience on your company’s website, to an interaction at a physical store, to the actual use of the product by the
Concept Envy Press Release
:: For Immediate Release, 28 October 2016 :: The month of October, now termed “Breast Cancer Awareness Month” or “Pink October” is an important time for many, as it has been dedicated to heightening the awareness of breast cancer, to give a boost to research efforts that are providing improved treatments and making strides towards a pharmaceutical

Party on, Wayne

Client Appreciation and the Official Celebration of Eight Successful Years in Business Earlier this month Concept Envy hosted a networking party at their office, to show their client’s some appreciation and to officially celebrate their eighth year in business. “We are humbled and very happy to have the opportunity to work with and help grow such
Who Are You by The Who
Branding: the promise to your customer. What they can expect from you, and what makes you unique, compared to your competitors. More and more frequently we here about this “branding” thing – messaging, image, impression, importance – at least within the business and marketing worlds. Without a good brand message, or with a negative one

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