Quality over quantity As we step into 2024, we’re seeing a transition in the landscape of B2B marketing from the era of high-volume content to a focus on lower-volume, higher-quality content. In the last few years, companies have made significant efforts to establish an online presence. While search engines came about in the mid-’90s, it
In recent years, the manufacturing industry has witnessed a significant shift towards digitalization, forcing companies to embrace modern technologies to streamline operations and drive growth. As part of this transformation, many B2B manufacturing firms are turning to Martech (Marketing Technology) to enhance their sales and marketing efforts while keeping their focus where it matters most:
Our current news cycle can’t go a day without talking about AI—an inescapable topic for modern-day marketers. If you’ve wondered if ChatGPT can do your job better than you, you’re not alone. There’s no denying that the digital marketing landscape is drastically changing, but how worried should we be about ChatGPT? Are our fears founded
Having a recognizable external brand is something every business knows is essential, but how often do you think about your internal branding? Developing a strong internal brand and company culture plays a massive role in keeping your current employees happy and successfully growing your team in the future. Learn more about the connection between internal
Within the traditional business model, each team or department typically works within its own silo that runs parallel to other teams. While not inherently problematic, it can become so when the teams are focused on departmental goals and not the bigger picture, or comprehensive, company-wide goals. When we focus specifically on sales and marketing, aligning
This month, Concept Co. had the honor of being featured as one of Milwaukee Magazine’s Faces of Milwaukee 2022. Recognized as the Face of Brand Marketing for the City of Milwaukee, learn more about what makes Concept Co. the best agency in the city. Why Concept Co. is the top Milwaukee agency With a small
More than 30 years ago, on July 26, 1990, President George H. W. Bush signed the Americans with Disabilities Act (ADA) into law. We’ve come a long way since then. Today, people in wheelchairs can enter a building with ease, service dogs can accompany people with vision or hearing impairments into restaurants, and children with
Here’s your hiring wish list: graphic designer, videographer, photographer, copywriter, brand strategist, social media expert, analytical guru, pay-per-click wizard. But you’re hoping to find someone who can do it all, right? Guess what? You want a Creative Director. The best Creative Directors don’t want to work for you. Professional marketers who can do everything under
Think back to your most recent retail experience. What store was it? What colors do you remember? Was there a specific scent to the store? How did it make you feel? Was there something you liked or disliked about the layout of the space? Have you interacted with that business since? Every image, sensation, and