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© 2019 Copyright Concept Envy. All rights reserved.
1433 N Water St., Suite 400, Milwaukee WI, 53202 :: info@conceptenvy.com :: (262) 446.6823

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Unicorns Work for Agencies

Here’s your hiring wish list: graphic designer, videographer, photographer, copywriter, brand strategist, social media expert, analytical guru, pay-per-click wizard. But you’re hoping to find someone who can do it all, right? Guess what? You want a Creative Director. The best Creative Directors don’t want to work for you. Professional marketers who can do everything under
In a world full of marketing buzzwords, Awareness Campaign seems to be a fan favorite. But most really don’t understand what’s entailed in Awareness Marketing and what it’s intended to do. Awareness Advertising is campaign messaging intended to educate and inform consumers about a brand, product or service. That’s it! If your goal is to

What Makes Brands Stick

Think back to your most recent retail experience. What store was it? What colors do you remember? Was there a specific scent to the store? How did it make you feel? Was there something you liked or disliked about the layout of the space? Have you interacted with that business since? Every image, sensation, and
Big Brands, Public Relations and Understanding Your Audience If you haven’t seen Pepsi’s ad starring Kendall Jenner you’re one of the lucky few. Released on April 4th, this 2-minute long video caused a backlash so loud that within 24hours Pepsi halted the rollout, released an apology and immediately dropped the ad like a hot cup
Trappist-1-Impression-NASA-Marketing
Breaking From Tradition – How to Simplify Your Marketing Message with 360 Videos Today in order to be seen brands must be disruptive. They must adapt to new technology and do it quickly. NASA, the organization that put the first men on the moon in 1969, is shaping up to a digital pioneer in the

Niche Marketing & Pokemon

What is niche marketing, and how can Pokémon Go teach you helpful things for your business? 100 million app downloads… 21 million active daily users… $10 million daily revenue… umm, how can I get some of that? Ah Pokémon… if you’re a millennial, or perhaps a parent of a millennial, you probably know all about
We hear the same excuses all the time from clients, “We don’t use Facebook because its a waste of time.” or “We just don’t have time to commit to social…”. While in certain circumstances it may help if you’re listed in the white pages, or have an ad with a local media provider, Internet is where
Every business needs marketing and for some that means creating a general advertising plan to attract the masses. However, if your business operates within a specialized industry, as many do these days, this approach will not attract your intended audience. Devoting time and resources to effectively identify a more targeted market can drastically help maximize
With February winding down, we are looking at ways to capture Millennial engagement through unique efforts that cater specifically to this trendy generation. 2015 was poised as the year of the Millennial consumer, but how did that turn out? What about 2016? The question at hand, for many companies, is not “should we engage them”

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© 2019 Copyright Concept Envy. All rights reserved.
1433 N Water St., Suite 400, Milwaukee WI, 53202 :: info@conceptenvy.com :: (262) 446.6823
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