GREBE'S BAKERY

WHAT WE DID

Grebe’s Bakery has unlocked the secrets to producing homemade goodies from all-natural ingredients. This fourth generation family owned bakery streamlines freshly baked production to over 300 stores throughout the Midwest. Grebe’s is sewn into the fabric and history of Milwaukee, so it’s important to us they maintain their integrity and audience for years to come. Concept Envy helped Grebe’s bring their history into the 21st century. We helped Grebe’s Bakery re-evaluate, re-brand, and re-launch.

HOW WE DID IT

Our approach for Grebe's is proactive and from all angles. Through our longstanding relationship with Milwaukee's oldest bakery, we've become an extension of their 4th generation family owned business. The midwest has become accustom to the finest, most delicious fresh bakery from Grebe's so we think it's only fair their brand feels fresh out of the oven. Concept Envy has touched on just about every element of the Grebe's brand from strategy and planning to positioning and placement. We have redeveloped their website presence, built up a digital following, and are constantly working to deliver the Grebe's name to homes throughout the country.

BRAND STRATEGY

Grebe's does an amazing job positioning their products on stages that get major attention and 'boy do we love making them look good. We've worked with the company to implement marketing and sales strategy to create awareness and make sales. Once you get your hands on Grebe's freshly baked goodness, the rest is history.

  • Marketing Planning
  • Positioning Strategy
  • Research & Analysis
  • Identity Architecture
  • Brand Messaging
  • Content and Copywriting
  • Creative Concept Development
  • Advertising Design
  • Photography
  • Print & Product Design

PACKAGE DESIGN

From crullers to donut holes, Grebe's serves up over 200 different freshly baked products to more than 400 local and national retailers. So it's important their products look as good as they taste!

  • Product Label Design
  • Content and Copywriting
  • Creative Concept Development
  • Advertising Design
  • Photography
  • Print Production

RETAIL EXPERIENCE

No matter where the bakery is serving up sweet treats, "the goodness is guaranteed" and that includes their brand image. Aside from their headquarters, Grebe's Bakery has remote locations at the Downtown Kitchen located at the US Bank building in downtown Milwaukee, Kohls Corporate Office, and the Miller Lite Sport Bar at WI State Fair Park.

  • Positioning Strategy
  • Marketing Production
  • Large Scale Printing
  • Sign Production
  • Installation

VEHICLE FLEET WRAP

Grebe's Bakery delivers fresh to over 400 locations throughout the midwest each and everyday. Their fleet of delivery trucks get serious attention putting on serious miles. Grebe's loyal customer base knows when they see the delivery truck pulling in that they are in for the freshest most delicious bakery Milwaukee has to offer.

  • Positioning Strategy
  • Visual Design
  • Marketing Production
  • Large Scale Printing
  • Installation

WEB DEVELOPMENT

The Grebe's Bakery website is a unique, fun, and engaging experience. It is important that every brand stand out against all of the boring clutter on the internet today. Our website design was hand crafted, offering a completely custom user interface that replicates one of the earliest Grebe's family bakery locations in Milwaukee.

  • Responsive Website Development
  • UI / UX Design
  • Content Management Systems
  • Performance Optimization
  • Custom Applications

THE RESULTS

Grebe's Bakery has seen increased residual effects of Concept Envy's vast efforts year over year. From state fair to vehicle fleet graphics to website development and ad campaigns. We look forward to keeping Milwaukee engaged with one of the country's oldest "baked fresh every day" bakeries.

70%

INCREASED TRAFFIC

75%

MOBILE ENGAGEMENT

300,000

EMAILS SENT

127

SWEETS TESTED

Let's get inspired together!

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