The fundamentals of marketing will likely never change. However technology has begun to play a larger role in how we deliver messages to the customer base. These evolving landscapes are causing plates to shift and emerging technology to erupt from beneath us. The digital climate is on the verge of a dramatic adjustment yet again!
Have you ever been home watching an episode of your favorite sitcom and seen a pair of shoes or even a piece of furniture that you had to have? Product placement is no new idea. Consumer brands, manufacturers, and distributors have all partaken in the old-fashioned idea that seeing is believing. What most may not
More and more attention to digital ad viewability — including efforts to determine exactly where ads appear on the screen and whether anyone ever had a chance to see them — is generating more and more questions among marketers. The issue is more relevant now than ever, as the Internet Advertising Bureau helps advance replacing our industry
The benefits of having a website designed and submitted to the internet depend on the nature of your business; and to the extent of which you choose to utilize the technology available to you. The degree of technology you decide to use often depends on a number of factors, the main one being budget restraints.